{"id":284,"date":"2006-10-01T08:02:06","date_gmt":"2006-10-01T13:02:06","guid":{"rendered":"http:\/\/magiclamp.org\/index.php\/2006\/10\/01\/the-business-behind-lost\/"},"modified":"2006-10-01T08:02:06","modified_gmt":"2006-10-01T13:02:06","slug":"the-business-behind-lost","status":"publish","type":"post","link":"https:\/\/www.magiclamp.org\/index.php\/2006\/10\/01\/the-business-behind-lost\/","title":{"rendered":"The Business Behind &#8216;Lost&#8217;"},"content":{"rendered":"<p><a href=\"http:\/\/www.amazon.com\/gp\/redirect.html?ie=UTF8&#038;location=http%3A%2F%2Fwww.amazon.com%2Fgp%2Fredirect.html%253FASIN%3DB000EULZDC%2526tag%3Dmagiclamp-20%2526lcode%3Dxm2%2526cID%3D2025%2526ccmID%3D165953%2526location%3D%2Fo%2FASIN%2FB000EULZDC%25253FSubscriptionId%3D0EMV44A9A5YT1RVDGZ82&#038;tag=magiclamp-20&#038;linkCode=ur2&#038;camp=1789&#038;creative=9325\"><img decoding=\"async\" src=\"http:\/\/images.amazon.com\/images\/P\/B000EULZDC.01-A3GZ73S7H82VNW._SCMZZZZZZZ_V41190520_.jpg\" alt=\"Lost The Game\" align=\"right\"\/><\/a><\/p>\n<p>The New York Times is running an article that discusses <a href=\"http:\/\/www.nytimes.com\/2006\/10\/01\/arts\/television\/01manl.html?ref=arts&#038;pagewanted=all\">the merchandising and business behind &#8216;Lost&#8217;<\/a>, which is a lot larger than I had imagined.<\/p>\n<p>The article talks about the many products that have been created for the show.   I thought it was interesting that some of the books by other authors were books that which Lindelof didn&#8217;t like very much.   ABC merchandising commissioned them.   So, they created <a href=\"http:\/\/www.amazon.com\/gp\/redirect.html?ie=UTF8&#038;location=http%3A%2F%2Fwww.amazon.com%2Fgp%2Fredirect.html%253FASIN%3D1401302769%2526tag%3Dmagiclamp-20%2526lcode%3Dxm2%2526cID%3D2025%2526ccmID%3D165953%2526location%3D%2Fo%2FASIN%2F1401302769%25253FSubscriptionId%3D0EMV44A9A5YT1RVDGZ82&#038;tag=magiclamp-20&#038;linkCode=ur2&#038;camp=1789&#038;creative=9325\">Bad Twin<\/a> the book we saw Sawyer reading last year, and put hints about what was going on in the show in there.<\/p>\n<p>There&#8217;s <a href=\"http:\/\/www.amazon.com\/gp\/redirect.html?ie=UTF8&#038;location=http%3A%2F%2Fwww.amazon.com%2Fgp%2Fredirect.html%253FASIN%3DB000EULZDC%2526tag%3Dmagiclamp-20%2526lcode%3Dxm2%2526cID%3D2025%2526ccmID%3D165953%2526location%3D%2Fo%2FASIN%2FB000EULZDC%25253FSubscriptionId%3D0EMV44A9A5YT1RVDGZ82&#038;tag=magiclamp-20&#038;linkCode=ur2&#038;camp=1789&#038;creative=9325\">Lost &#8211; The Game<\/a>, Lost T-shirts, trading cards, Lost figurines (created by Todd McFarlane), <a href=\"http:\/\/www.amazon.com\/gp\/redirect.html?ie=UTF8&#038;location=http%3A%2F%2Fwww.amazon.com%2Fgp%2Fredirect.html%253FASIN%3DB000FKOXQM%2526tag%3Dmagiclamp-20%2526lcode%3Dxm2%2526cID%3D2025%2526ccmID%3D165953%2526location%3D%2Fo%2FASIN%2FB000FKOXQM%25253FSubscriptionId%3D0EMV44A9A5YT1RVDGZ82&#038;tag=magiclamp-20&#038;linkCode=ur2&#038;camp=1789&#038;creative=9325\">Lost puzzles<\/a>, and more.<\/p>\n<p>As <a href=\"http:\/\/magiclamp.org\/index.php\/2006\/09\/20\/lost-webi-sodes-coming-soon-to-verizon\/\">previously mentioned<\/a>, they&#8217;re writing 13 Webisodes for Lost, and the article talks a bit about the other shows (CSI, 24, The Office) that are doing, or wanting to do the same thing.   <\/p>\n<p>Well worth reading.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The New York Times is running an article that discusses the merchandising and business behind &#8216;Lost&#8217;, which is a lot larger than I had imagined. The article talks about the many products that have been created for the show. I thought it was interesting that some of the books by other authors were books that &hellip; <a href=\"https:\/\/www.magiclamp.org\/index.php\/2006\/10\/01\/the-business-behind-lost\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Business Behind &#8216;Lost&#8217;&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[673,310,317,318],"class_list":["post-284","post","type-post","status-publish","format-standard","hentry","category-television","tag-lost","tag-lost-game","tag-lost-merchandise","tag-lost-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Business Behind &#039;Lost&#039; - Magic Lamp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.magiclamp.org\/index.php\/2006\/10\/01\/the-business-behind-lost\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Business Behind &#039;Lost&#039; - Magic Lamp\" \/>\n<meta property=\"og:description\" content=\"The New York Times is running an article that discusses the merchandising and business behind &#8216;Lost&#8217;, which is a lot larger than I had imagined. 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