{"id":2928,"date":"2011-09-26T22:01:39","date_gmt":"2011-09-27T03:01:39","guid":{"rendered":"http:\/\/www.magiclamp.org\/?p=2928"},"modified":"2011-09-26T22:01:39","modified_gmt":"2011-09-27T03:01:39","slug":"insight-into-netflix","status":"publish","type":"post","link":"https:\/\/www.magiclamp.org\/index.php\/2011\/09\/26\/insight-into-netflix\/","title":{"rendered":"Insight Into Netflix"},"content":{"rendered":"

Marc Randolph has some insight to why Netflix is doing what it’s doing right now<\/a>, based on decisions that were made when he was CEO:<\/p>\n

Most importantly, by trying to run a business that did two things well, we inevitably were forced to make an endless series of compromises that resulted in us doing neither of them well. Our landing page and sign up flow had to accommodate two different paths. Our checkout process needed to handle two types of transactions. Our shipping process had to accommodate two different types of products (one that had to come back and one that didn\u2019t). Our content system had to accommodate titles we could only rent, ones we could only sell, and ones where we could do both.<\/p>\n

In hindsight, it seems like such an obvious decision to stop selling and focus on renting. But wow \u2013 for a young CEO like myself \u2014 turning away from the source of 95% of our revenue was just about the hardest thing I had ever done.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Marc Randolph has some insight to why Netflix is doing what it’s doing right now, based on decisions that were made when he was CEO: Most importantly, by trying to run a business that did two things well, we inevitably were forced to make an endless series of compromises that resulted in us doing neither … Continue reading “Insight Into Netflix”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[380],"class_list":["post-2928","post","type-post","status-publish","format-standard","hentry","category-movies","tag-netflix"],"yoast_head":"\nInsight Into Netflix - Magic Lamp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.magiclamp.org\/index.php\/2011\/09\/26\/insight-into-netflix\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insight Into Netflix - Magic Lamp\" \/>\n<meta property=\"og:description\" content=\"Marc Randolph has some insight to why Netflix is doing what it’s doing right now, based on decisions that were made when he was CEO: Most importantly, by trying to run a business that did two things well, we inevitably were forced to make an endless series of compromises that resulted in us doing neither … Continue reading "Insight Into Netflix"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.magiclamp.org\/index.php\/2011\/09\/26\/insight-into-netflix\/\" \/>\n<meta property=\"og:site_name\" content=\"Magic Lamp\" \/>\n<meta property=\"article:published_time\" content=\"2011-09-27T03:01:39+00:00\" \/>\n<meta name=\"author\" content=\"srp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"srp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.magiclamp.org\\\/index.php\\\/2011\\\/09\\\/26\\\/insight-into-netflix\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.magiclamp.org\\\/index.php\\\/2011\\\/09\\\/26\\\/insight-into-netflix\\\/\"},\"author\":{\"name\":\"srp\",\"@id\":\"https:\\\/\\\/www.magiclamp.org\\\/#\\\/schema\\\/person\\\/704aaf70f249f7b09f55b367bce1ad8d\"},\"headline\":\"Insight Into Netflix\",\"datePublished\":\"2011-09-27T03:01:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.magiclamp.org\\\/index.php\\\/2011\\\/09\\\/26\\\/insight-into-netflix\\\/\"},\"wordCount\":173,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.magiclamp.org\\\/#\\\/schema\\\/person\\\/704aaf70f249f7b09f55b367bce1ad8d\"},\"keywords\":[\"netflix\"],\"articleSection\":[\"movies\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.magiclamp.org\\\/index.php\\\/2011\\\/09\\\/26\\\/insight-into-netflix\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.magiclamp.org\\\/index.php\\\/2011\\\/09\\\/26\\\/insight-into-netflix\\\/\",\"url\":\"https:\\\/\\\/www.magiclamp.org\\\/index.php\\\/2011\\\/09\\\/26\\\/insight-into-netflix\\\/\",\"name\":\"Insight Into Netflix - 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